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Birkenstock Hamburg

The manufacturer of high-quality shoes and sandals assigned designs for life to develop a store concept which reflects the modern philosophy of the brand while also emphasizing the high handmade quality, the manufacture of production. The design of the shops should differ from the existing cliché and portray a realistic corporate culture to the customers. Thus stores were opened at several premium locations displaying the large collection and the quality of the products.

To accommodate the enormous requirements in terms of storage room without putting boxes into the centre of design, special additional and lockable cubes were invented to display the goods neutrally. Even though it is an general concept, each conception includes an individual tone with regard to form and color.