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Stenzel die Optik

An optician with a significant outlook – the interior of the store which can be fully seen from three different sides is an eye-catcher.Main part of the design is a wave-like, red wall disc with an impressive range of functions. It displays goods effectively, offers storage room and divides the store into primary and secondary areas while also serving as the back of the sales room. Defined lights put the wall disc into focus both

day and night. The other areas like the cashier and the service satellites are placed underneath the wall disc keeping their functions unseen by the customer. The uniqueness of the wall disc in a reduced form is used consequently as corporate identity, for example in advertisement, on letter heads, in leaflets and in special publications.